Planning - Initial Ideas and brief

You work for an independent media production company. You have been given the task of producing the front cover and one contents page for each of the first two editions of a new fashion magazine that is being launched by Bauer and the working website for the magazine. Bauer intends to sell the magazines in retailers.

Contents pages can be either single or double page spread. The two front covers and contents pages must feature a diverse range of fashion issues and styles appropriate to its target audience.

The web pages must promote the new magazine to its target audience and enable fans to interact with the content.

Initial idea pp from BonnieGrieve

Generic Research - Major Players in Industry - Competitors of Bauer Media

Examples; 
Major players in industry - Competitors of Bauer Media
1) Condé Nast
For nearly 100 years, Condé Nast International has set the standard for engaging, visually arresting, innovative publishing, creating the very finest magazine brands in the world. 

An obsession for excellence that produces authoritative, premium, provocative content has earned the trust of millions of followers in print, digital and beyond. Today, Condé Nast International’s staunch commitment remains: to deliver influential, content and brand experiences for discerning individuals who demand to be inspired.

- Vogue: Launched British edition 1916 - Coordinating colours of title and clothing, alliteration, rule of 3, French lexis, natural scenery enhances natural beauty of models 

- Vanity Fair: first version of Vanity Fair was published from 1913 to 1936- bright, bold, simple - title, close up exposed image, key quotes from inside, provocative 

- Tatler: published in 1709 - dainty/feminine, over shoulder shot flattering and sophisticated, curly writing - implies luxury



- LOVE: launched in 2009 - vintage Victorian style, unusual typography, simple yet impactful, plain background simple subtitle