Monday, 16 April 2018

Generic Research - Major Players in Industry - Competitors of Bauer Media



Examples; 
Major players in industry - Competitors of Bauer Media
1) Condé Nast
For nearly 100 years, Condé Nast International has set the standard for engaging, visually arresting, innovative publishing, creating the very finest magazine brands in the world. 

An obsession for excellence that produces authoritative, premium, provocative content has earned the trust of millions of followers in print, digital and beyond. Today, Condé Nast International’s staunch commitment remains: to deliver influential, content and brand experiences for discerning individuals who demand to be inspired.


- Vogue: Launched British edition 1916 - Coordinating colours of title and clothing, alliteration, rule of 3, French lexis, natural scenery enhances natural beauty of models 



Image result for vogueImage result for vogue



- Vanity Fair: first version of Vanity Fair was published from 1913 to 1936- bright, bold, simple - title, close up exposed image, key quotes from inside, provocative 

Image result for vanity fair magazine coverImage result for vanity fair magazine cover


- Tatler: published in 1709 - dainty/feminine, over shoulder shot flattering and sophisticated, curly writing - implies luxury



- LOVE: launched in 2009 - vintage Victorian style, unusual typography, simple yet impactful, plain background simple subtitle
Ethereal: Actress Elle Fanning, 13, channels a gothic Victorian look on the cover of LOVE magazineGritty: The 14-year-old True Grit star, Hailee Steinfeld graces the cover of LOVE


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Final Product- Print 1 - 80s Edition