Production - Contents Pages Progress

I began by creating a single page contents for my natural edition.



However after careful consideration to tie in with the brand identity I decided to make a double page contents to match up with the 80s double page contents.
I used the same colour pale pink colour scheme as the natural front cover. I also used the exact same typography as the masthead on both front covers for brand identity.



I asked members of my focus group to vote for which one was best they all decided the first looked more professional and similar to my other contents.



I feel they both convey a clear sense of brand identity. I also used the same typography from my 80s front cover to be transferred to my contents.

Audience Research - Focus Group Feedback

Focus Group that fit target demographic:
Danielle - 25 years old
Georgina - 17 years old
Megan - 17 years old
Millie -17 years old
Fabian - 18 years old
Teddy - 19 years old
Luke - 16 years old

There was a choice of of 3 images for my 80s front cover:
Image 1 - Pink Dress -did not have any votes
Image 2 - 80s jumpsuit by wooden door - Had four votes
Image 3 - CU through fence - Had four votes

So after receiving more audience feedback I choose image 2 in the 80s jumpsuit because it clearly defines the theme of the magazine and image 3 would be very difficult to ensure the masthead is placed correctly over the fence.

Production - Print Draft 1 - Both Front Page and Contents Page

Aimed this fashion magazine at young female's (16-18 yrs) with interest in bloggers/makeup etc

Intertextuality - Shakespeare quote from Midsummer's Nights Dream

Consistent - pale pink, white and black colour scheme

Aimed this fashion magazine at female young adults (21-25 yrs) with interest in culture and sophisticated fashion

Intertextuality - Crawford (supermodel from 80/90s) Flashdance (80s film)

Consistent colour scheme - red, white and black same masthead font

PRINT DOUBLE PAGE SPREAD CONTENTS 

I decided to choose this photo for my contents due to the eye catching colours and 80s aesthetic.

Double page contents page - same font as masthead on front cover - house style - first draft
I decided to use to clone tool on Photoshop and edit to ensure the background next the beach hut was removed.

first draft

Single contents page - same colours as front cover pale pink and black

"we publish the BEST of your 80s inspired looks" - alludes to first edition

Veganism, ethical clothing and Charlotte Tilbury - adheres to audiences interests 

"Good on you app!" - Intertextuality

Planning - Meeting Brief