Adhere to generic conventions of;
- Superimposition - of masthead to keep brand identity at forefront
- Consistent colour palette - selecting one colour from image - and making sure consistent across page e.g. through masthead
- Close up - of female model
- Cover lines - illustrative techniques e.g. puns
- Single page contents - 1 image of model, Masthead, page numbers in a differing font
- Masthead - very simplistic and impactful
Contemporary context -Who are the major players in this industry (info graphic)? How do companies finance, distribute and exchange their products? How do audiences access them (recent technology developments)?
Brief mentions -Bauer Media Group - European-based media company, headquartered in Hamburg,Germany - founded 1875 Manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.
The portfolio includes print shops, postal, distribution and marketing services.
Bauer Media Group has a workforce of approximately 11,000 employers in 17 countries.
Currently reaches 40 million people through 107 publications such as; Grazia, Heat and Closer.
Pockets of growth from its established brands e.g. Yours (+0.5%) and Empire (+2%)
Yvonne Bauer (born 1977) is a German billionairebusinesswoman, the fifth generation to head up Bauer Media Group- CEO and 85% owner.
Paul Keenan, chief executive of Bauer Media said "Bauer Media continues to focus on building engagement among valuable audiences by delivering revenant, world-class content through its powerful brands."
IPC Media - UKs largest magazine publisher by circulation Claimed "a resurgence in the women's lifestyle market." Also a continued growth in the home interest sector.
Condé Nast
UK brands now reach a combined gross audience of 33,551,771 for its portfolio.
Nicholas Coleridge managing director of Condé Nast Britain and president of the company said "Once again, we have experienced a remarkable stability in circulation emphasising the loyalty of upmarket readers in an economy emerging from recession. With all our digital platforms performing well ahead of expectations, this is a stellar time to be in branded magazine publishing."
Hearst Magazines
Uk's top monthly women's lifestyle magazine for the second successive report - Good Housekeeping achieved this over former leader Glamour
"Our core strategy is to grow our brand audiences and reach by enabling our consumers to engage with our content and interact with our brands in the most relevant and convenient way for them. And it’s working: our portfolio of brands now reach more people than ever before, and I am naturally delighted with the growth of some of our key brands this ABC period."
Define a culturally sophisticated 16-25 class AB Demographic
Someone from an AB demographic means the fashion magazine must target an upper to middle class audience. Their salaries would be above the average pay with their earnings being above £35,000 with jobs that are administrative and professional e.g. managers or secretaries. However because of the age group their parents would be likely to be earning this money rather than themselves. The term culturally sophisticated suggests the audience are likely to have an interest in being forward thinking and innovative. A- 4% population B- 23% population
Profile
What does this demographic engage with?
a) They may have an interest in current affairs and politics - likely to be culturally knowledgeable and well-educated. b) Open minded when applied to brief as they will be receptive towards new fashion trends.
Name: Rosie Willis Age: 24 Demographic: AB Psychographic: Succeeder Occupation: Insurance Broker Interests: Current affairs/politics/travel
Name: Isla Darren Age: 18 Demographic: AB Psychographic: Aspirer Occupation: Part time job at a museum Interests: Shopping, visiting London
