Contemporary context - Who are the major players in this industry (info graphic)? How do companies finance, distribute and exchange their products? How do audiences access them (recent technology developments)?
Brief mentions - Bauer Media Group
- European-based media company, headquartered in Hamburg, Germany - founded 1875
Manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.
The portfolio includes print shops, postal, distribution and marketing services.
Bauer Media Group has a workforce of approximately 11,000 employers in 17 countries.
Currently reaches 40 million people through 107 publications such as; Grazia, Heat and Closer.
Pockets of growth from its established brands e.g. Yours (+0.5%) and Empire (+2%)
Yvonne Bauer (born 1977) is a German billionaire businesswoman, the fifth generation to head up Bauer Media Group- CEO and 85% owner.
Paul Keenan, chief executive of Bauer Media said "Bauer Media continues to focus on building engagement among valuable audiences by delivering revenant, world-class content through its powerful brands."
IPC Media
- UKs largest magazine publisher by circulation
Claimed "a resurgence in the women's lifestyle market." Also a continued growth in the home interest sector.
Condé Nast
UK brands now reach a combined gross audience of 33,551,771 for its portfolio.
Nicholas Coleridge managing director of Condé Nast Britain and president of the company said "Once again, we have experienced a remarkable stability in circulation emphasising the loyalty of upmarket readers in an economy emerging from recession. With all our digital platforms performing well ahead of expectations, this is a stellar time to be in branded magazine publishing."
Hearst Magazines
Uk's top monthly women's lifestyle magazine for the second successive report - Good Housekeeping achieved this over former leader Glamour
"Our core strategy is to grow our brand audiences and reach by enabling our consumers to engage with our content and interact with our brands in the most relevant and convenient way for them. And it’s working: our portfolio of brands now reach more people than ever before, and I am naturally delighted with the growth of some of our key brands this ABC period."
"Our core strategy is to grow our brand audiences and reach by enabling our consumers to engage with our content and interact with our brands in the most relevant and convenient way for them. And it’s working: our portfolio of brands now reach more people than ever before, and I am naturally delighted with the growth of some of our key brands this ABC period."
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